PIONEER APPOINTS KARL DETKEN TO DIRECTOR OF MARKETING

LONG BEACH (April 4, 2002) – Pioneer Electronics (USA) Inc. has appointed Karl Detken to director of marketing for the Pro Audio Division. He will play an integral role in defining, planning, launching and supporting the next generation of DJ products from Pioneer.

With eight years experience in manufacturing as a financial controller, Detken joined Pioneer as music video manager in 1992 and expanded his role to include managing marketing, artist relations, promotions and Web/internet marketing. Detken will define new products globally, manage product launches, and appropriate resources to support products once they are in market. He will work closely with vice president of sales and marketing, Neil Altneu, in developing sales programs and channels to further establish and expand Pioneer’s Pro Audio business.

“Karl has a solid understanding of audio markets, extensive industry contacts and excellent management skills,” Altneu said. “Karl’s involvement as a DJ, musician, song writer, remixer, and live performer gives him an intimate understanding of what it takes to market and make exciting new products. His knowledge of the industry and where it is going will greatly enhance our ability to look ahead and market future technology and answer the needs of the DJ industry.”

Pioneer offers a complete line of Pro DJ Equipment through its Pro Audio Group. Pro Audio products purchased from authorized dealers have a one-year, limited warranty and are distributed nationally through distributors and retailers. For more information: www.PioneerProDj.com.

Pioneer Corporation is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video, computer and cable television equipment for the home, car and business markets. The company focuses on four core business domains including DVD, display technologies, Digital Network EntertainmentÔ and components. Founded in 1938 in Tokyo, Pioneer Corporation employs more than 31,000 people worldwide. Its shares are traded on the New York Stock Exchange (NYSE:PIO).